I'm just researching my CIPR Chartership paper and came across these great tips
1 Make reputation a priority in your business
2 Work across functions to align on risk and opportunity
3 Adopt a common model
4 Engage actively with stakeholders
5 Build a community of critical activists
6 Demonstate an openness to discuss tough business decisions
Gartner predicts PR budgets will increase 2x by 2027
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Gartner predicts a two‑fold increase in PR and earned media budgets by 2027
as AI answer engines replace traditional search. Exciting news for the
public …
5 days ago

