I'm just researching my CIPR Chartership paper and came across these great tips
1 Make reputation a priority in your business
2 Work across functions to align on risk and opportunity
3 Adopt a common model
4 Engage actively with stakeholders
5 Build a community of critical activists
6 Demonstate an openness to discuss tough business decisions
GPT-5 – what does it mean for PR and communications?
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The much-anticipated launch of GPT-5 massively increases the capabilities
of AI. But what does this actually mean for PR, communications and
corporate affa...
1 week ago