Introducing the triple bottom line

The economic downturn means that share price is no longer the single measure of success. Dr Kevin Money, associate professor at the John Madejski Centre for Reputation was kind enough to send me a paper which he'd written with colleagues. In it, he states that statistics in annual reports and share price are retrospective, and do not provide any clue to future performance.

Financial performance is no longer the only element of success required by stakeholders. Now organisations must evidence their social and environmental credentials. They must earn a licence to operate from the public and from other stakeholders and provide sound credentials in the area of sustainability to prove they are responsible and committed to the long term. This new era is seeing stakeholders demand new measurements. Financial, social and environmental measurements

Welcome to the triple bottom line